Salvador Herrera

I am an urban planner with a professional journey spanning over more than two decades at the intersection of law, ethics, governance, and urban design. Trained as a Planner, with a graduate specialization in Urban Management in France and a Master’s degree in Landscape Architecture. My experience bridges public institutions, international organizations, and professional practice. I have held senior roles in municipal planning agencies in Mexico, worked with multilateral institutions such as the World Bank, the Inter-American Development Bank, CAF, and UN-Habitat, and since 2014 I lead Urbanística, a Mexico-based planning firm that develops urban, territorial, housing, mobility, and regulatory strategies across Latin America and beyond. My work covers the full planning cycle: diagnosis, legal and normative design, participatory processes, implementation instruments, and capacity building. Cities, regions, and national governments have relied on my expertise to translate policy goals into actionable spatial and regulatory frameworks. As a mentor to other urban planners, I offer three concrete forms of value. First, professional clarity: guidance on how to build a coherent planning profile that goes beyond technical silos and responds to real institutional constraints. Second, practice-oriented judgment: mentoring planners on how to navigate complex political, legal, and social environments without compromising ethical standards or professional integrity. Third, strategic growth: helping emerging professionals understand how to move between academia, public service, international cooperation, and private practice, and how to translate planning ideas into credible projects, instruments, and careers.